We are entering the year optimistic about the prospects for Digital OOH. Despite the current economic climate, total advertising spending on Digital OOH is still projected to be up by over 9% in 2009 (source: PQ Media). Yet traditional print media has a dim outlook for the upcoming year due to the increase momentum in Digital OOH. Many industries have adopted the mantra…flat is growth in 2009, therefore, Digital Out Of Home Advertising is looking very good for the future. For those getting in the business of Digital Advertising, the timing could not be better.
Dated: December 2008


Tue, Feb 24, 2009
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